On August 29, 2026, the Department of Industry and Trade of Lai Chau province will collaborate with the Center for E-commerce and Digital Technology Development (eComDX) - Department of E-commerce and Digital Economy (Ministry of Industry and Trade) to organize a livestream event to introduce and promote Lai Chau's distinctive products. With the participation of KOL Ha Viet Dung and KOC Co Ba Hong, the program is expected to create another direct connection channel between local products and consumers in the digital environment.The livestream, taking place from 7:30 PM to 10:30 PM on August 29, 2026, will showcase a diverse range of Lai Chau's signature products, from typical agricultural products such as Shan Tuyet tea, macadamia nuts, rice, ginseng potatoes, and honey, to processed products like vermicelli, dried meat, sausages, and products like cordyceps and Ganoderma lucidum mushrooms. Each product not only has commercial value but also contributes to introducing the image, production characteristics, and story of Lai Chau to consumers.
This is not just about promoting products online, but also one of the ways to make e-commerce a tool to support businesses, cooperatives, and local production facilities in expanding their markets.
For Lai Chau, this is also an opportunity for products created from the advantages of natural conditions, climate, soil, and the production experience of the local people to reach a wider market outside the province.
A notable highlight of the program is the participation of KOL Ha Viet Dung, a familiar actor to viewers through many prime-time VTV television dramas, along with KOC Co Ba Hong.
The appearance of influential figures in the media and social networks is expected to add appeal to the livestream, while also helping to bring local product promotion closer to young customers – who are increasingly forming the habit of searching for information, discovering products, and shopping through digital platforms.
The organization of the livestream session also demonstrates the increasingly prominent role of e-commerce in local trade promotion activities. Especially for mountainous provinces, where geographical distance was once a major obstacle to bringing products to larger markets, the digital environment is opening up a more flexible method of connection.
Through digital platforms, local products can reach consumers in many provinces and cities without necessarily relying entirely on traditional distribution systems. Therefore, since the beginning of 2026, eComDX has collaborated with the Departments of Industry and Trade of Phu Tho, Gia Lai, Hung Yen, Lai Chau, etc., to organize livestream sessions to promote and introduce typical local products, OCOP products, and typical rural industries. This is an opportunity for businesses, cooperatives, and households to gradually expand their markets, build brands, and enhance their competitiveness.
With the collaboration between the Lai Chau Provincial Department of Industry and Trade and eComDX, the livestream on August 29th is expected to create another highlight in trade promotion activities, while also contributing to spreading the image of Lai Chau products to a wide range of consumers with just a touch.
Join us in exploring the unique products of Lai Chau and accompany the talented and handsome actor Ha Viet Dung in a livestream from 7:30 PM to 10:30 PM on August 29, 2026, to bring the highland produce closer to the nationwide market.
